Grab your copy of the essential guide to starting up a non-league soccer club. Packed with advice and expertise, templates and guides, this downloadable file is intended to give you all the information you need to decide whether or not to embark on the journey.


We don't say we're doing it right. We don't think ours is the only way. But we have done it, and we want to help you to do it better.



  • Business Plan Template
  • Bylaws
  • Player agreement
  • Coach agreement
  • Brewery agreement
  • Prospectus with Sponsor Levels
  • A la Carte Sponsor menu
  • Sample Budget
  • Sample Participation Waiver


We request that you do not use these documents as is, but mold them to your own needs. Also, please don't share them without prior consultation. We can't stop you, but, y'know, don't. Ok?


Listen to John explain in more detail here

The zip file will be autmatically delivered into your inbox soon after purchase. Please let us know if you don't receive it.

Club Start Up Pack